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Raissman: As Knicks keep losing, soap opera stays profitable
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Raissman: As Knicks keep losing, soap opera stays profitable

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Any buzz surrounding James Dolan and Phil Jackson's team is not coming from the court.Richard Drew/AP

Any buzz surrounding James Dolan and Phil Jackson’s team is not coming from the court.

Jeff Van Gundy wasn’t wrong the other night, during an appearance in ESPN’s NBA studio, when he said: “…People are more interested in the (NBA) drama than the actual games themselves.”

From this point on, JVG said he won’t be talking about the soap operas popping up all over the league. We don’t need an analyst to tell us the focus on NBA “intrigue” has to do with its total lack of competitive balance. It’s not hard predicting who will end up in the NBA Finals.

The star system, promoted by former commish David Stern, set a foundation for a sport focused more on individuals than a team concept.

Look what’s happening here with Carmelo Anthony. From his Knickerbocker beginning, when James (Guitar Jimmy) Dolan mortgaged the team’s future by gutting it and bringing Melo to the Knicks prematurely and subsequently paying him $125 million; to the media firestorm created by Anthony’s harmless exchange with a heckler, the team has its one man show.

Dolan, a suit addicted to star power, took the glitz system to an extreme when he hired Phil Jackson, who has more experience being a Zen Celebrity than Prez/GM of an NBA franchise.

Yes, Van Gundy’s theory is applicable to the Knicks, a team he once coached. The Melo-drama (I hated doing that) is far more compelling than the product Jackson puts on the court. With a team like the Knicks, JVG’s “drama” manifesto should have an addendum attached.

Knicks' Carmelo Anthony is sorry for his response to a heckler Tuesday night. But Phil Jackson and James Dolan owe fans an apology, as well.New York Daily News

The Daily News back page for March 3.

See, chaos sells. Dolan knows this. For nearly two decades, the only thing he can push is the kind of drama produced by dysfunction. After the All-Star break, it’s the only thing keeping the Knicks relevant.

Dolan can successfully sell this because despite the myth, Knicks fans are far from being the most sophisticated in the league. They, along with a mostly passive, gullible media (populated by many fan boys who root for the team they allegedly cover) have routinely bought into the next quick fix or the notion top free agents actually want to play in “The World’s Most Famous Arena” — another myth.

So losing, season after losing season, they gladly continue supporting Dolan’s inferior product by purchasing high-priced tickets and watching his MSG Network. For Dolan, this has been a banner year for selling “drama.”

Man, things were cooking. It started early when Derek Fisher bolted training camp, flew across country, became an essential cog in a love triangle, and got in a physical altercation with Matt Barnes.

Ka-ching!

And it continues all the way to March, with the Knicks’ thoughts already turning to the beach, Dolan, treating a grown man like a child, authors a needless apology for Anthony, while a delusional media, especially inside the Valley of the Stupid, continues selling the notion Tom Thibodeau would actually insert himself in this mess.

Yet no matter what happens moving forward, Dolan will dust off the same old script next season, selling hope, drama, and dysfunction. The same suckers will once again buy in.

Proving Van Gundy’s theory correct.

ALL QUIET ON MSGULAG FRONT

That audio and video of Anthony saying: “….All I did was point at Dolan and told him, ‘Look, the owner’s right there. Ask for your money back’,” did not air Tuesday night on MSG’s postgame show after the Blazers 104-85 win over the Knicks.

No shock there. Dolan references are frowned upon in the Gulag, unless essential. Guess this wasn’t a story suitable for the shill show.

Found it comical, and strange, Wednesday on ESPN-98.7 (another soft place for Dolan to land) when Alan Hahn (who is also a Knicks MSG analyst) tried airing the audio clip of Melo. It wouldn’t work.

Another try netted the same result. Finally, the audio aired, but the portion when Anthony mentioned Dolan did not.

How shocking. Not really.

HBO SLOW

If timing is everything then HBO suits’ timing is awful.

Last month Manny Pacquiao, one of the marquee fighters on the network’s boxing roster, again reiterated his anti-gay sentiments, but doubled-down, saying: “It’s common sense. Do you see animals mating with the same sex. Animals are better because they can distinguish male from female. If men mate with men and women mate with women, they are worse than animals.”

Pacquiao’s words were condemned worldwide, even by his promoter Bob Arum, but HBO remained silent — until late last week when the network, which will air Pacquiao’s fight with Timothy Bradley next month, finally took the fighter to task via a statement.

“…We consider them (Pacquiao’s comments) insensitive, offensive and deplorable,” the statement read. “HBO has been a proud home to many LGBTQ stories and couldn’t approach this event (the fight) without clearly voicing our opinion.”

What took HBO so long to come to its senses?

Did “someone” in a powerful position whisper in some suit’s ear?

Did the company wait, worried about ticking off Pacquiao who has made HBO plenty of money?

Hard to tell. HBO would not elaborate on its comments.

YES OUT OF SIGHT

Yankees fans subscribing to Comcast should start preparing for the worst.

With opening day less than a month away, none of the sides involved in this blackout of the Yankees Entertainment & Sports Network (Comcast, Yankees, Fox, YES’ majority owner), are in a hurry to find a resolution and end the dispute.

Over 900,000 Comcast subscribers (or at least the ones who watch Yankees games) in New Jersey, Connecticut and Pennsylvania, have been without YES since November.

The lack of movement by both sides, and the fact there has not been much fan pressure, means the situation could linger well into the season.

WE TOLD YA MA & PA WOULD BE BACK

They are back!

John (Pa Pinstripe) Sterling and Suzyn (Ma Pinstripe) Waldman were in the booth Saturday, and will return Sunday, for their first exhibition broadcasts.

As we first reported in February, they both signed two-year deals. Waldman’s negotiations (she uses an agent) went smoothly, Sterling (he negotiates his own deals), as we said, were “acrimonious.”

Now we know why. A well embedded FAN mole said as part of his new deal, Sterling really wanted to do some solo talk shows. Ya know Suzyn, Jawn has talkie roots.

Unfortunately for Pa, FAN boss Mark Chernoff said no.

Anyway, the deal got done and there are no hard feelings.

We think.

* * *

DUDE OF THE WEEK: LINDSEY VONN

For her toughness. How bad does Vonn want to compete? She suffered a painful hairline fracture in her left knee last Saturday and still participated on Sunday to maintain her World Cup standings lead. Then it was revealed she has three fractures and needs to sit out the remainder of the season. Her presence will be missed. So will her grit and determination.

DWEEB OF THE WEEK: STADIUM NAMING RIGHTS

With Sports Authority declaring bankruptcy the Denver Broncos can start looking for a new stadium naming rights sucker. Can you name one of these sponsorship deals that either provides some benefit to the community or translates into giving fans a break on prices? From Enron to Invesco, from Pac Bell to AT&T Park, the name game parade marches on. And it’s a dance to nowhere.

DOUBLE TALK

What Carmelo Anthony said: “We are all frustrated by the team’s recent results – everyone including me, my teammates, coaches and the fans. Last night, a fan and I let those frustrations get the best of us. I should not have responded the way I did.”

What Carmelo Anthony meant to say: “Look, the owner – Dolan – is right over there. Ask him who is putting words in my mouth and writing apologies for me?”

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