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Channel 4 fires warning over loss of racing to ITV
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Channel 4 fires warning over loss of racing to ITV

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Ed Havard: "Channel 4 has been an unmatched shop window for racing"

Ed Havard: “Channel 4 has been an unmatched shop window for racing”

 By Jon Lees 8:00PM 6 JAN 2016 

IN A powerful parting shot at the decision to ditch the network as racing’s exclusive terrestrial broadcaster, Channel 4 on Wednesday warned the sport was losing “an unmatched shop window” by awarding the next contract to ITV.

With a substantial amount of racing destined to be shown on ITV4 from next year under the new four-year deal, Ed Havard, C4’s head of TV events and sport, said 2016 would be the final year in which “the majority of racing days in the UK are carried on a main terrestrial channel”.

And he said racing would be hard-pressed to find a more committed partner than C4, which he claimed in the last three years had gone beyond its contractual obligations to introduce innovation and star talent to its award-winning coverage.

Havard was reacting after days of pointed criticism of C4 and IMG, who since 2013 have produced Channel 4 Racing, in the wake of ITV winning the tender process to broadcast racing free-to-air exclusively for four years from next year.

He said: “It’s no exaggeration to say that Channel 4 has been an unmatched shop window for racing, particularly over the last three years.

“Our determination to make sure racing has remained on one single terrestrial channel has meant Channel 4 Racing and its associated programming has reached almost 39 million viewers since 2013 – over 65 per cent of the UK population.”

Read the full story in Thursday’s Racing Post, available on iPad at 8pm

 

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